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TITLE: Using Online Customer Support to Retain Customers, Increase Sales, and Lower Costs - Four Tips for Success
SUBJECT: Learn about CRM best practices for customer support, including low-cost online solutions that automate many customer support tasks.
EXCERPT: "CRM technology is not new. What is new is the unprecedented accessibility of CRM technology—particularly customer support/service applications--for small and mid size businesses. The misconception that CRM technology is too complicated, too expensive and too time consuming to implement is quickly giving way to the reality of easy-to-use, hosted solutions that generate immediate return on investment."
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